Exploring Potential Buyers: Diversifying Avenues for Business Sale
Summary:
In this video, Kerry prompts viewers to consider the diverse range of potential buyers for a business. He highlights that buyers can be competitors, suppliers, private equity funds, venture capitalists, or strategic buyers. These entities have the capacity to extract more value from the business than the current owner and are often willing to pay a premium.
Kerry shares a success story of a client who engaged in a merger, turning their $20 million business into a $47 million business within just two years. The video encourages entrepreneurs to think beyond conventional sale approaches and explore various avenues for business transactions.
Transcript:
Think about these questions: Could a competitor buy your business? Could a supplier buy your business? Could it be a private equity fund?
Those are people who can take your business and make more out of your business because they have a business or audience similar but compete against you. They’ll usually pay more, they’ll usually do it as a merger and you can be paid to help while it all happens. I have a client that throughout his merger, over the last two years, has turned his $20 million business into a $47 million business.
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