Investing in Your Business: A Personal and Financial Perspective
Summary:
In this video, Kerry prompts viewers to consider themselves as the most crucial investor in their businesses. The emphasis is on adopting an investor’s mindset rather than solely seeing oneself as the business owner. The core question posed is whether or not cashing out at some stage would impact their lifestyle. The video underscores the importance of aligning personal and financial goals with business decisions, recognising that as the primary investor, one’s choices profoundly influence both business and personal outcomes.
Transcript:
Who’s the most important investor in your business? You are. You are the most important investor in your business. So, what I want you to do is put an investor’s hat and try not to think about yourself as the business owner. You need to realise that if you do actually cash out at some stage the consideration of how it will affect your lifestyle.
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